The latest update from CEO Jane Fraser.
We were thrilled to learn from our USA distributor IPG last week that Shimmer by Lynda Nixon and Jennifer McBride and Salt Story by Sarah Drummond have been chosen to feature on Southwest Airlines in October this year.
In a promotion that could reach as many as 40 million people, Kobo has partnered with the airline and Row 44 to offer free in-flight reading to Southwest’s passengers. Passengers will be able to browse books in the Kobo section of their Southwest Airlines entertainment portal. They can then read to the end of the first chapter before being asked to enter their details to unlock the remainder of the book. Readers will be given the option to buy the book on the spot or will be sent a reminder prompting them to purchase the book they started after leaving the plane.
There are so many more things on the boil that I look forward to revealing soon. Watch this space!